ESPN Wide World of Sports Seasonal Campaign

ESPN Wide World of Sports needed a refreshed campaign to help drive school coaches to bring their teams into the program. I developed the concept and visual direction, working closely with the ESPN WWOS team to land on From Pitch to Pixie Dust, an idea that sold both sides of the experience: competing in state-of-the-art facilities while also getting the Disney magic that comes with bringing your team to Orlando. The campaign was a success and gave the season a stronger, more cohesive visual identity.