EdgeBoost VIP Acquisition Kit
PACKAGING
THOUGHTS
EdgeBoost needed a direct mail kit designed to attract high-value casino customers to its debit card, and I handled the physical design and production from start to finish. There was no existing structure to work from, so I built the packaging through prototyping, custom dielines, material testing, and a lot of back-and-forth with printers. I selected papers and finishes, matched foils, reviewed print samples, and adjusted the construction until everything opened, nested, and felt right. The final system included playing cards, a smaller mailer, and a premium VIP box customized for different casino partners.
EdgeBoost
PACKAGING
February, 2026
3 months
Panchenga VIP Box
Bellagio VIP Box
Shipping Mailer
This mailer was created for a broader tier of high-value casino customers, while still maintaining the same premium feel as the VIP box. It used soft-touch Neenah paper, interior foil, debossed logos, and spot UV details, with the same hands-on process of prototyping, custom dielines, material selection, print testing, and vendor coordination. The goal was to create a refined, tactile piece that felt substantial and exclusive while working in a more streamlined format.
