Universal FNBO Photgraphy Direction

Universal and FNBO were launching a new collection of co-branded Visa cards, and they needed a library of photography and video to support the campaign across different channels. I worked alongside a talented team of photographers and videographers to bring the production together, from location scouting and casting to wardrobe, shot planning, and on-set direction. The challenge was making sure everything felt like part of the same campaign while capturing enough variety to give the team flexibility in how the content would be used. It was one of those projects where I got to be involved in nearly every stage of production, which is honestly one of my favorite parts of this job. Taking a creative idea and figuring out all the little details that make it work.