For The Love of Real Campaign
CAMPAIGN
THOUGHTS
This project was a lot of fun. True Food Kitchen’s marketing team came to us looking for a campaign that highlighted their focus on premium, organic ingredients sourced from local farms. The idea we landed on was pretty simple: let the ingredients do most of the talking. We built a bold, colorful visual system around strong photography and oversized type, using it to call out everything from individual ingredients to dishes, drinks, and seasonal specials. The result felt fresh, energetic, and still very much like True Food Kitchen.
TRUE FOOD KITCHEN
CAMPAIGN
August 10, 2024
1 month
First Time Cast
To keep production costs down, we pulled together family and friends who happened to fit the demographic we needed. The part I enjoyed most was working with the younger cast and getting them comfortable in front of the camera. A lot of that meant joking around, loosening things up, and giving them room to throw ideas back at me instead of just telling them where to stand. Once they stopped thinking about the camera so much, the shoot got a lot more natural and a lot more fun.
