IDEAS —
— PEOPLE
DELIVERY —
I’m Jose, an art director who likes making things, helping people make better things, and occasionally fixing the system around us because somebody named a file FINAL_v7_FINAL. I’ve spent my career moving between creative work, team leadership, and the processes that help good ideas actually get finished.
My career has been a little all over the place, in a way I’ve come to really appreciate. I’ve designed packaging, built websites, art directed campaigns, led productions, managed creatives, organized studios, and spent more time thinking about file structures than any reasonable person probably should. Somewhere along the way I realized I’m happiest when I can move between the big idea and all the weird little problems that have to be solved to actually make it happen.
Make
I design, art direct, shoot, edit, build, and occasionally get way too invested in the tiny detail nobody else noticed.
Lead
I lead creative teams by giving people room to push the idea further, while keeping the work moving in the same direction.
Build
I build the systems behind the work too: studios, workflows, project management, file structures, and whatever else keeps the creative chaos functional.
