Holiday Sales Campaigns
CAMPAIGN
This was a fun one to tackle. For CoolStuffInc’s Cyber Monday sale, the direction was basically, “have fun,” and with Cyberpunk 2077 still on the horizon at the time, my nerd brain knew exactly where to go. I built the campaign around a cyberpunk-inspired visual language, creating the graphics and supporting elements from scratch and carrying that look across web banners and animated social content.
Cool Stuff Inc
CAMPAIGN
June 15, 2019
Pick A Vibe And Run
Sometimes I can overthink the look and feel of a multi-stage campaign. This one was the opposite. It was very much, “okay, I like this, let’s go,” and sometimes that’s exactly what a project needs. We committed to the direction, carried it through the full holiday week, and it turned into a successful campaign without designing it to death.
